Since 2007, I collaborate with Mind Candy to develop the design of Moshi Monster.
Moshi Monsters is an online game aimed at children aged 6–14 with over 87 million registered users in 150 territories worldwide. Users choose from one of six virtual pet monsters (Diavlo, Luvli, Katsuma, Poppet, Zommer and Furi) that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, take daily puzzle challenges to earn ‘Rox’ (virtual currency), play games, personalize their room and communicate with other users in a safe environment.
Following its online success, Moshi Monsters has expanded commercially with physical products, including toys, Moshi Monsters Magazine (the number-one selling kids’ magazine in the UK), a best-selling DS video game, a music album, books, membership cards, bath soap, chocolate calendars, trading cards, figures of many Moshlings and a Moshi Monsters feature film.
I signed the design of the six main pet monsters in particular.